INTRODUCTION TO MARKETING-WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA(COURSERA)

Module 01:Marketing Strategy and Brand Positioning
Module 02: It will focus on concepts related to Customer Centricity. Module 3:In this module, you will examine the critical marketing topic, “Go to Market Strategies.” Professor Jagmohan Raju has designed these lectures to help you gain a deep understanding of the role of communications in marketing strategy, fundamentals of pricing, and how to manage channel conflicts.
Module 03:In this module, you will examine the critical marketing topic, “Go to Market Strategies.” Professor Jagmohan Raju has designed these lectures to help you gain a deep understanding of the role of communications in marketing strategy, the fundamentals of pricing, and how to manage channel conflicts.
Module 04:Understanding how customers perceive your brand messaging and marketing is one of the most important aspects to understanding consumer behavior: what consumers perceive is what affects their actions, and what they perceive is not necessarily true! Professor Kahn unpacks customer behavior and perception and explores successful strategies for influencing both in this final required module of the course.
Module 05:These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam