INTRODUCTION TO FUNDRAISING AND DEVELOPMENT-UNIVERSITY OF CALIFORNIA,IRVINE(COURSERA)

MODULE 01:In this module, you will be able to discuss fundraising terminology and be confident interacting with others in the field.
MODULE 02:In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization.
MODULE 03:In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors.
MODULE 04:In this module, you will be able to describe the four pillars of a donor relations program. You will be able to differentiate the various types of fundraising campaigns and identify the essential building blocks for running a successful fundraising campaign.